You Got This Campaign
Videography, Direction, Post-Production
NEW YORK HEALTH & RACQUET CLUB
The “You Got This” ad campaign in January of 2019, was a culmination of various corporate video productions. Executed by Reality Engine Studios the commercial was used in social media advertising and broadcast television. New York Health and Racquet Club (NYHRC), an iconic brand founded in 1973. Offering tailored fitness with an inclusive community feel, in a health club setting. A family owned business, operates nine Manhattan locations that reflect the energy and culture of NYC, emphasizing fitness as a lifestyle. In addition to elite personal training, high-end amenities and 600 weekly classes they also have a member yacht.
Directed by Matyas Kelemen, the ad campaign emphasizes the brand identity and reinforces the company slogan “A Way Of Life”. For this brand video production, shooting ranged from interiors capturing the personal trainers in action, aqua board classes and arial drone shots of the NYHRC yacht cruising around Manhattan. All the post-production was done in house including video editing, color correction and color grading, motion tracking and graphics in after effects, sound mixing and prep for final delivery on various platforms.
In conjunction with the corporate brand video content production, the delivery process included the installation of a state of the art Digital Signage Network. All nine NYHRC locations were linked to a central server for on demand custom content delivery. A fleet of twenty seven signage displays is overseen by our staff, providing technical support and maintenance of the system for the marketing department.
Digital signage and custom multimedia messaging solutions are at the heart of capturing your audience with limitless possibilities for effective communication. We able to turn any screen into your own custom multimedia messaging solution. Keep your target audience informed by designing and scheduling a variety of information and custom tailored content for your companies brand identity.