Music video post-production project for hip hop artist Juvenile. Edited by Matyas Kelemen at Reality Engine Studios along with color grading and cinelook VFX.
Having come up in the Hot Boys group alongside superstar Lil Wayne, New Orleans rapper Juvenile is a Southern hip-hop veteran, and a chart-topping one as well, having climbed the U.S. Billboard Hot 100 with his 2004 single "Slow Motion." Born Terius Gray, Juvenile was one of the initial figures involved in New Orleans' "bounce" craze of the early '90s, an uptempo style of hip-hop that combined gangster rap and party music.
Besides an affiliation with the bounce group U.N.L.V., Juvenile was featured on two tracks from bounce artist DJ Jimi, 1991's "It's Jimi" and 1993's "Bounce (For the Juvenile)." The Warlock record label released his debut album, Being Myself, in 1994, but the bounce craze failed to spread past New Orleans so the rapper's quest for national success was back at square one.
Cash Money label owners Ronald "Suga Slim" Williams and Brian "Baby" Williams brought the post-bounce Juvenile on board in 1997, releasing his noticeably more gangster album Solja Rags that same year. Juvenile joined fellow Cash Money rappers Lil Wayne, B.G., and Turk in the Hot Boys, who also released their debut album, Get It How U Live!, in 1997. Both debuts were produced in total by Mannie Fresh, who was back for Juvenile's 1998 solo release 400 Degreez, his platinum-selling, breakthrough effort thanks in part to the successful singles "Ha" and "Back That Azz Up."
Two more platinum awards came Juvenile's way in 1999 with the successful solo album Tha G-Code and the Hot Boys' sophomore release, Guerrilla Warfare. Warlock jumped on the bandwagon that year as well with a remixed version of Being Myself.