5 Reasons

Client
Sea to Sun Recordings
Category
Music Video
Credits
Post-Production

"5 Reasons" music video was produced for Sylvia Tosun, the award-winning American artist, performer, singer, songwriter, and social activist whose musical prowess encompasses opera, pop, world, and electronic dance music.

Directed by Mike Ruiz the Canadian-born celebrity photographer, director, television personality, former model, spokesperson, creative director, and actor. Post-Production was performed at Reality Engine Studios, edited by Matyas Kelemen, motion graphics and animations by Mikhail Gervits.

5 Reasons is a beautifully understated, yet euphoric production of house music with a progressive edge. A collaboration between Sylvia Tosun and rising stars, Loverush UK. Sylvia Tosun demonstrates her lyrical ability using an ancient incantation designed to bring down the elements, to represent how love and life are always reincarnated. The lyrics dance around the soaring production to create an unforgettable track.

Loverush UK have been steadily building a name for themselves since 2007, releasing a string of quality releases, collaborating with a range of artists including Boy George, Marcella Detroit, Kirsty Hawkshaw and more. Most recently, the production duo of Mark Loverush and Kinky Roland saw their track Fountains Of Youth featuring Molly Bancroft, hit the Music Week Club Chart top 40 for an incredible 13 weeks. Now they have upped the quality yet again with 5 Reasons.

Released on Sea to Sun Recordings, the song enjoyed some notable international spotlight:
#2 on UK’s Music Upfront Club chart (2 straight weeks)
#1 on DMC World charts

Sea to Sun is the home of singer/songwriter Sylvia Tosun (label founder) and currently features Noise Revolution, Tom Noize & Shelley Harland and JMancera. The company is directed by Vice President and Director of A&R, Anton Bass.

Tosun's music has been a platform of expression not only as a singer/songwriter but also a human rights and social activist; primarily for the US Military and key LGBTQ organizations worldwide. In an effort to promote global patriotism, Tosun released a project entitled "Anthem", featuring 10 of the world’s national anthems sung in their native tongues which landed on the New York Times’ Top 21 List. This project garnered international praise from the UN and resulted in her featured performance at the United Nations’ First Ladies of the World Celebration in New York.